VRV

VijayramVishagan M, MBA

Social Media & Performance Marketing | CRM & Marketing Automation

I plan, script and publish social content, run Meta Ads measured on ROAS, and set up HubSpot CRM automation so every lead is tracked.

See results Watch my content
Portrait of Vijayram Vishagan M
18enrolments over about a year, 6-month course for dentists
11.3xROAS: revenue generated for every ₹1 of ad spend
1.7MInstagram views in one month
  • Meta Ads Manager
  • Meta Pixel
  • HubSpot CRM
  • n8n
  • Google Apps Script
  • Instagram Graph API
  • Google Sheets
  • Mailchimp
  • Beat Mobile
  • WhatsApp campaigns
  • Email campaigns
  • Claude
  • ChatGPT
  • Canva

Selected results

  • A 6-month course for dentists

    18 enrolments over about a year

    • about ₹3 lakh ad spend (incl. GST)
    • about ₹34 lakh revenue generated
    • about ₹16.6K CAC
    • 11.3x ROAS

    Ads usually ran in 3-month phases. ROAS = revenue generated ÷ ad spend.

  • Personal creator account

    1.7M Instagram views in one month

    • +7,000 followers
    • 99% of views from non-followers

    @vijayramvishagan.m

What I do

  • 01Social contentPlanning, scripting and publishing content for brand and personal accounts.
  • 02Performance marketingMeta Ads and Meta Pixel campaigns, measured on ROAS and revenue generated.
  • 03CRMHubSpot CRM set up so every lead is tracked.
  • 04Automationn8n, Google Apps Script and APIs connecting ads, leads and reports.

Work journey

  1. Sep 2025 to present

    Social Media Manager

    Rajan Dental, Chennai

    • Own content planning, the content calendar, posting and Meta Ads end to end; design and video editing handled by outsourced partners and freelance editors, with one in-house editor; work with the sales team to improve ads performance.
    • Run email and WhatsApp campaigns, HubSpot CRM workflows, Google Sheets dashboards and n8n / Apps Script automations; built an AI-assisted Meta Ads workflow using Claude in Chrome.
    • Tested audiences and creatives, refreshing both when frequency climbed to control CAC.
    • Built a website chatbot connected to HubSpot: it collects visitor details and alerts the team, who continue as a live chat; everything is captured in HubSpot.

    Meta Ads results, doctor audience

    • about ₹4 lakh ad spend (incl. 18% GST)
    • about ₹36 lakh revenue generated
    • 9x ROAS
    • 36 conversions

    Leads tracked in HubSpot.

    Vijayram Vishagan M guiding a walkthrough of Rajan Dental for Thanthi TV Rajan Dental walkthroughWatch on YouTube
  2. Jul 2024 to Jul 2025

    Social Media Manager

    CC Media

    • Led an internal content team of 4 to 6 people covering scripting, editing and posting for brand and personal-branding accounts.
    • Managed vendors and client communication, and planned content calendars and campaigns.
    Vishagan at CC Media
    At CC Media
    Vishagan at a CC Media event
    At CC Media
  3. 2024 to 2025

    Freelance Social Media Promotion

    Independent

    • Social media promotion for furniture and clothing brands.

Content I've made

More on @vijayramvishagan.m →

Skills and tools

SkillTools
End-to-end social media contentMeta Business Suite, YouTube Studio
Photo and video editingCanva, CapCut, VEED
AI image and video: Higgsfield, Adobe Firefly
Performance marketingMeta Ads Manager, Meta Pixel
CRMHubSpot CRM, iMerge CRM
Email and WhatsApp campaignsMailchimp (bulk email), Beat Mobile (WhatsApp campaigns)
Marketing automation and integrationsn8n, Google Apps Script, Instagram Graph API
Dashboards and reportingGoogle Sheets, Excel, Claude artifacts
AI-assisted writing, research and ideasChatGPT, Claude (including Claude in Chrome), Gemini
Gamma (presentations), NotebookLM (research), QuillBot (rewriting)
Vendor and team coordinationNotion (planning), Google Workspace (shared docs), WeTransfer (large files)

AI tools I have explored: Jasper, Pictory, HeyGen, Hedra, Google Flow, Predis.ai, Designs.ai, ElevenLabs, Visily.

Currently learning: Google Ads, OpenAI Ads, GA4

What I've built

  • 01

    Instagram data in Google Sheets

    Pulls account data from the Instagram Graph API into a sheet automatically, so reporting no longer depends on copying numbers by hand.

  • 02

    Daily Meta ad spend tracking

    Records daily Meta ad spend into Google Sheets automatically, feeding the dashboards used to review campaigns.

  • 03

    A personal office app

    An app for my day-to-day work, built as a Claude artifact.

  • 04

    Funnel reporting

    Follows each campaign from ad spend to conversions to revenue generated, and reports cost per conversion and ROAS.

About

I'm an MBA graduate with 2+ years of experience, working as a social media manager in Chennai. I do performance marketing on Meta for high-ticket programs for doctors, with leads tracked in HubSpot, and I like finding ways to make marketing simpler, faster and easier to measure.

Day to day that means content planning, Meta Ads, and email and WhatsApp campaigns, managed in HubSpot CRM and reported in Google Sheets. I also build small automations and tools with n8n, Google Apps Script, APIs and AI, because I enjoy connecting systems. Marketing, technology, AI and business growth are what I most want to keep learning about.

Education

  1. 2022 to 2024

    MBA

    VHNSN College, Virudhunagar

  2. 2019 to 2022

    BBA

    VHNSN College, Virudhunagar

    • Gold medal, best outstanding student of the BBA batch.

Get intouch

For roles, collaborations or projects, send me an email or call.

[email protected]